Briefing
For this assignment, MoMu (the Fashion Museum in Antwerp) asked for a series of interactive online stories, each about a different Belgian designer, to spark curiosity and get people excited to visit the museum. I chose Walter Van Beirendonck and was tasked with turning his story into an immersive, interactive one-page website.
The website had to tell a longer story in an engaging way, stay readable, and fit MoMu's identity while having a look and feel of its own. It also needed real interactions, not just animations, and had to be responsive.
Process
Concept
I started by researching Walter's work and choosing an angle that matched how he thinks: challenging norms and refusing simple answers. I found a collection that portrayed that and from there, I mapped out his story as a journey.
I built the story around Walter's Summer 2017 collection "Why is a raven like a writing desk?", a riddle from Alice in Wonderland with no answer, much like his unique work. Just like Alice, the user falls down the rabbit hole, unlocks the door at the bottom and steps into Walter's world, experiencing his way of thinking instead of having it explained from the outside.
Design
Inspired by Walter's bold collections, I combined photo cutouts with line work and played with shapes, texture, saturated colours and expressive typography. I explored many iterations of the layout and visuals, designing for both desktop and mobile. I planned the interactions alongside the story so each one moves the narrative forward.
Development
I built the website using Vite, bringing the story to life with GSAP and ScrollTrigger for scroll-based animations and interactions. I built it mobile-first so the experience works smoothly on every screen size, and managed the project on GitHub.
Result
